Travel Agent’s 35 Under 30

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Travel Agent magazine’s annual 30 Under 30 feature over the past few years has created a buzz in the industry and also helped to fuel a community of young professionals who all enjoy being a part of a special growing niche in the travel industry. Last year, we launched our first Young Leaders Conference in Las Vegas during Luxury Travel Expo, which was well attended by the 30 Under 30 alumni who have appeared on our lists, as well as some new entrants.

We’re not the only ones seeking to encourage new blood to come into the industry. Travel agency consortia have been doing the same, as has ASTA. We think it’s safe to say now that the travel agency industry is an attractive and viable one for those looking to start a career. There is still more work to be done, but we’re on our way.

—Ruthanne Terrero

Seth Apper, 27
New Act Travel
West Hollywood, CA

Seth Apper


Seth Apper joined New Act Travel in May bearing a degree in Psychology with minors in Sociology and LGBT studies. There he parlayed experience as a personal assistant for a Hollywood personality into a specialty serving high-end corporate and luxury leisure clients, particularly those in fashion and entertainment public relations companies.
Looking ahead, Apper is poised to capitalize on the developing LGBT travel scene. “The gay community is an important new power player in the luxury leisure market–I can only imagine what happens when we get to plan their honeymoons and destination weddings,” Apper says.

Even during the recent tough times, Apper has taken the opportunity to improve his business. “Where I’ve encountered budget cuts, I’ve negotiated new RFPS and contracted my service fees so that in the end something lower is still keeping my income consistent,” he explains. “Instead of seeing it as a downturn I’d much rather consider it no where to go but up.”

Regarding his favorite trip, Apper recalls a wine-and-running tour that reconciled the needs of a couple with disparate travel desires. “The husband wanted to run through the Rioja and the wife wanted to drink the wine from the vineyards he was jogging through,” Apper recalls, adding, “though they loved to come together at dinner.”

Lili Dallal, New Act Travel’s president and owner, is impressed at what Apper “has achieved already in such a short time. We’re eager to see what he’ll accomplish as he gains more experience [and] excited at the potential of such a dedicated young professional,” she says.

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